The Determinants of Healthy Food Consumption Behaviour During the Covid-19 Pandemic

Healthy Food Consumption Behaviour (HFCB) is needed for reducing the prevalence rate of non-communicable diseases and minimizing the negative impacts of Covid-19. Hence, improving HFCB during Covid-19 pandemic is important. Thus, this study investigated the determinants of HFCB during Covid-19 pandemic. More specifically, this study aimed to test the impact of e-health literacy, the perceived threat of Covid-19, digital health communication media usage, perceived benefit of HFCB related to Covid-19, healthy food extension education intensity, healthy food affordability, injunctive norm, descriptive norm, and attitude toward HFCB on HFCB simultaneously. A survey with 249 respondents in the Tangerang City, Indonesia, was performed to collect the data. The data was analysed by using mul-tiple regressions analysis. The research results showed that HFCB was inf luenced by attitude toward HFCB, healthy food affordability, digital health communication media usage, and descriptive norm significantly and positively. It was also revealed that HFCB was significantly and negatively affected by perceived threat of Covid-19. However, perceived benefits of healthy food consumption, e-health literacy, healthy food extension education intensity, and injunctive norm did not pose an impact on HFCB. © 2022, Universitas Negeri Semarang. All rights reserved.

A model of health-related quality of life during COVID-19 pandemic: the role of food customer loyalty and affordability

Purpose: This research aims to test the simultaneous effects of the perceived threat of COVID-19, e-health literacy, e-health access barrier, loyalty toward healthy foods in general, loyalty toward functional foods, the affordability of healthy foods in general and the affordability of functional foods on health-related quality of life (HrQoL) during the COVID-19 pandemic. Design/methodology/approach: A survey with 400 respondents in Banten, Indonesia, was performed. The data were analyzed using multiple regression analysis. Findings: The results of the research showed that HrQoL during the COVID-19 pandemic was positively affected by e-health literacy and the affordability of healthy foods in general while negatively affected by the e-health access barrier, the perceived threat of COVID-19 and loyalty toward healthy foods in general. Furthermore, HrQoL was not influenced by loyalty toward and affordability of functional foods. Research limitations/implications: This research was conducted in Banten. Due to the operational limitations during the COVID-19 pandemic, this research used a purposive sampling technique. Therefore, the next research should retest the model in different contexts and locations. Practical implications: To improve HrQoL during the COVID-19 pandemic, citizens need to be educated on finding and utilizing credible online health information during the COVID-19 pandemic. Governments and health service providers should also strive to offer ease of access to credible online health information. Furthermore, the affordability of healthy foods, in general, should be managed well. Originality/value: A few studies on HrQoL during COVID-19 pandemic were performed. However, there is a lack of paper that examines the role of food customer loyalty and affordability in a model of HrQoL during the COVID-19 pandemic. To the best of the authors' knowledge, this paper is the first that involved and tested the role of food customer loyalty and affordability in a model of HrQoL during the COVID-19 pandemic. © 2023, Emerald Publishing Limited.

Factors influencing males’ loyalty toward functional foods during the COVID-19 pandemic

Coronavirus disease 2019 (COVID-19) is a serious issue nowadays. Several studies showed that male was more vulnerable to COVID-19 than female. Functional food consumption can be used to overcome COVID-19 since it boosts someone’s immune system and reduces the risk of contracting non-communicable diseases simultaneously. It is important to improve males’ functional food loyalty during the COVID-19 pandemic. However, there is lack of research on males’ functional food loyalty during the COVID-19 pandemic. Given this, this research aims to test the effect of perceived threat of COVID-19, perceived benefit of functional food related to COVID-19, e-health literacy, digital health communication media usage, attitude toward functional food, functional food accessibility, and social influences-injunctive norm and descriptive norm–on males’ functional food loyalty during the COVID-19 pandemic. This study collected data through a survey. It involved 204 male respondents in Banten, Indonesia. This research found that males’ functional food loyalty during the COVID-19 pandemic was significantly and positively affected by attitude toward functional food, injunctive norm, food accessibility and digital health communication usage. However, males’ functional food loyalty was not significantly affected by the perceived threat of COVID-19, perceived benefit of functional food related to COVID-19, descriptive norm and e-health literacy. © 2022, Intelektual Pustaka Media Utama. All rights reserved.

Factors influencing millennials' online healthy food information-sharing behaviour during the Covid-19 pandemic

Purpose: During Covid-19 pandemic, Millennials, which are familiar with the Internet, may contribute in facing the pandemic by consistently sharing healthy food information. Thus, it is important to improve Millennials online healthy food information-sharing behaviour during the Covid-19 pandemic. This research aims to examine the simultaneous effects of e-health literacy, knowledge of the digital health communication media (DHCM) use, facilitating conditions, information quality and source credibility on Millennials' online healthy food information-sharing behaviour during the Covid-19 pandemic. Design/methodology/approach: A survey was performed to collect the data. The respondents of the survey are 205 DHCM millennial users who lived in Tangerang Regency and Tangerang City, Indonesia. This research performed a multiple regression analysis to test the conceptual model and proposed hypotheses. Findings: Millennials' online healthy food information-sharing behaviour during the Covid-19 pandemic was significantly affected by perceived threat of Covid-19, knowledge of the DHCM use and the facilitating conditions. However, it was not significantly affected by e-health literacy, information quality and source credibility. Research limitations/implications: This research employed a purposive sampling technique. This research also was conducted only in Tangerang Regency and Tangerang City, Indonesia. In order to test the stability of the research findings, future research should be conducted in other contexts. Practical implications: In order to improve Millennials' online healthy food information-sharing behaviour during the Covid-19 pandemic, it was essential to educate Millennials on the importance of healthy food consumption during the Covid-19 pandemic and their relationships. It is also important to enrich Millennials' knowledge of reliable and trustworthy online health information sources, such as the DHCM, and the search method. Furthermore, the facilitating conditions of online healthy food information-sharing behaviour should be improved. Originality/value: It is well known that online healthy food information-sharing behaviour is important during Covid-19 pandemic. However, there is lack of study that specifically focused on Millennials' online healthy food information-sharing behaviour during the Covid-19 pandemic. This paper is the first that develops and tests a model of Millennials' online healthy food information-sharing behaviour during the Covid-19 pandemic. The model can be used to understand the behaviour and develop intervention strategy. © 2021, Emerald Publishing Limited.